January 1.6th Monday 21:10~

"What are the popular items that people are actually buying during the sale?"

The first Instagram Live of 2025 will be delivered from the Shinjuku store! "What items are people actually buying in the sale?" We will be taking a shop cruise and introducing popular items! (Streaming account here)

Cast Staff

1.8 wed

New items that you can use right away will be arriving soon, including BABYLONE's classic glossy skirt and the tweed knit cardigan that has been well-received since pre-orders!

1.15 wed

We have a lot of new items in stock, including original denim shirts and pants that will liven up the seasonal mood, and a restock of the river long coat that sold out immediately due to its popularity!

1.16 Thu 21:30~

"How do people who like to dress up wear casual items?"

We're currently stocking a variety of casual items, including JJMARCER's logo sweatshirts and original denim series, perfect for the season when you're starting to get tired of knitwear. We're also planning to stream a live stream on "How do our neat-looking staff wear casual items?" Be sure to check out the styles that will highlight each staff member's individuality. (Streaming account here)

Cast Staff

1.22 wed

We have a lot of new items coming in, including jackets that have been popular since pre-orders began, and knit items and shirts in a beautiful purple color that will catch your eye. It's still chilly at this time of year, so you can get a spring vibe from the colors.

1.22 wed 21:00~

"What are BABYLONE's spring trends?"

Preparations for spring begin in January! We have a large number of new season items in stock that will help you get into the spring mood even though it's still cold out. "What are BABYLONE's trends this year?" Our headquarters staff will give you a thorough explanation! (Streaming account here)

Cast Staff

1.23 thu

Eyewear brand "aim" will be holding a pop-up in a brick-and-mortar store. They will offer a wide range of items, including sunglasses and trendy frames.