It's that time of year. When I walk around town, I often see mysterious sights that make me lose track of the seasons. The other day, when I went to shoot at the Shinjuku store, the temperature was more like summer than spring, but I saw old men in tank tops and young people in down jackets. It's like a Japanese custom of changing clothes to match the seasons. To be honest, I don't really change my clothes that often, but as a member of this industry, I do pay some attention to the seasons... But fashion is free! And each person's physical experience and senses are different, so that's totally OK! In fact, we live in an age where we can accept that. In any case, the season has arrived, with scenes of people having fun in the city and a pleasant atmosphere.
And starting today, our "POP UP STORE" has opened at Omotesando Hills! Shinjuku store staff and headquarters staff will be there. We hope you'll come and see lots of smiling faces in this unusual space! We look forward to seeing you there!
This has become another long digression... sorry. Today, we will be introducing items that will be released in April together with the staff from the Shinjuku store.
chika's STAFF BOARDFirst up is Chika from Shinjuku, who appeared in a knit outfit, a spring/summer staple. The single beige tone gives off a relaxed yet sophisticated impression. The relaxed silhouette and natural feel of the linen blend material give off a relaxed and sophisticated feel. It exudes elegance without being particularly pretentious. The black glasses and footwear perfectly combine to perfectly showcase her unique sense of style. The urban edge that peeks out from within the softness is lovely.The fabric has a brushed texture similar to knitwear, evoking a comfortable feel against the skin and a sense of inclusiveness, giving a visual impression of softness. This gives the viewer a sense of security and trust. The skillful use of accessories that are not too assertive adds to the urban atmosphere.
This style elevates the casual striped pattern to a more modern look by combining it with a skirt that has a three-dimensional silhouette. While using rough and casual items, the sheen of the material and the voluminous form give it a slightly modern feel.This skirt features a silhouette that makes the fullness the focal point. It has a coolness that is different from the cuteness of a flared skirt, and a slightly androgynous feel. The striped pattern, which at first glance looks like a T-shirt, is made of knit material. This is a popular item at pre-order events and reservations. The exquisite pitch of the striped pattern and the color balance make this a piece that is appealing.
Kubo's STAFF BOARDThis blue sleeveless knit is sure to stand out against the summer sky. The subdued, monotone color scheme subtly accentuates the blue, without being too flashy. It's different from the healthy feel of typical nude colors, but it exudes a modern, healthy vibe. It's also calculated to reflect the so-called aesthetics of fashion, creating a style that brings out the wearer's individuality without adding anything extra.This knit features a material that reflects light brilliantly. A simple front and a dramatic back. At first glance it looks minimalist, but it has a few quirks. Rather than showing off your skin, it's more about enjoying the space that your back speaks for itself. I have a feeling this piece will add drama to your summer outfits.
A khaki striped knit and a beige piece by a popular painter create a masculine yet relaxed look. The casual combination of items, with the layered T-shirt peeking out from the sleeves and neck, and the asymmetrical waist, skillfully incorporates a sense of rhythm into the styling, creating a relaxed yet stylish look. The styling highlights the unique qualities of each item.The golden combination of khaki and beige gives an impression of urbanity without being too natural. The silhouette and accessories tighten up the casual items, creating a balance that is not too casual, leading to a sophisticated atmosphere.
YURIE's STAFF BOARDAmidst a flood of preorders, the long shirt dress is here! Well, to me it's more accurate to call it a jumpsuit, but it's an item I've been eyeing. It's simply cool! And you can enjoy wearing it in a variety of ways. YURIE is 170cm tall, so the long length is recommended for taller people. There are belt loops at the waist, so it can be worn by people of any height.A belt that fits perfectly with this waist loop is now available! Adding an accent with a belt will create a sense of definition and also help enhance your style.
The sheer, light purple knit subtly reveals the skin, creating a styling that exudes elegant sexiness. The beige pants complement the deep purple. The three-dimensional, wide silhouette gives this outfit even more depth and space. The contrast of the colors gives it a stylish feel.The strength of purple is incorporated into the sheer knit, creating a simple yet striking piece with a contrasting texture and color that harmonizes exquisitely. These new pants have a thin yet voluminous silhouette, giving them a relaxed feel, while the front tucks create a structured and beautiful line.
Yuka's STAFF BOARDA styling that combines a white voluminous skirt with a compact, moderately loose grey cardigan. Because the skirt has a three-dimensional effect, the top is kept minimalist, giving the overall impression of a clean look. The calm tones and relaxed silhouette give this styling a sophisticated, relaxed feel.The cardigan is loose enough to hug the body nicely, and the V-neck is just right, making it a stylish piece on its own. Because the top is simple, pairing it with a crisp, voluminous skirt adds a touch of glamour. The combination of different textures also creates a sense of contrast, creating a rich and expressive look.
A relaxed knit with a flowing skirt. A tone-on-tone style created with texture and color. This style incorporates elements that ensure the earth color combination doesn't look dull. The natural softness and light, relaxed feel make this a style that will stand out all summer long. You're leaking sex appeal.This knit is also available in a Camicute knit that can be layered depending on the color. Since it is made of the same material, it creates a natural connection and gives a cohesive impression. And the recommended skirt, which is not yet released, is easy to wear and sexy. Stay tuned...
Risa's STAFF BOARDA sleeveless knit top is tucked into the popular low rise pants. The overall tone is balanced with a striking brown belt at the waist. The men's-like low rise chinos have an exquisite neutral feel that is neither too casual nor too dressy.Popular low-rise chinos. A great silhouette, easy to coordinate, and versatile enough to be worn casually or elegantly, these are a must-have. These knits look great on their own, and are great for layering with a school uniform or shirt.
nem's STAFF BOARDIt's available in a rare skirt style. Why do I feel like wearing it a little more in the spring and summer? I want it to be long enough to drag, so I'm 160cm tall and I wear it by letting it hang down at my hips. The elastic waist makes it easy to adjust the length and it's just so comfortable to wear. It's gathered, but the material doesn't make it too sweet. I'd recommend it for people who wear a lot of hard and casual items. It turned out to be surprisingly good lol.They're long and slippery, giving a glimpse of your legs. By wearing them low on the hips, it creates a nice slouchy look and reduces the fluffy feeling. The skirt is also worn low on the hips. The top is a suede shirt with a completely different look, and the outfit is finished off with just the colors connecting.
Introducing a long skirt with playful details that look like a sweatshirt wrapped around the waist. The soft grey fabric creates a relaxed feel, with a perfect balance of calculated ease. Simple yet striking, the wrapped part can also be tied in the back instead of the front.I felt like wearing just the tank top, but it was really cold, so I decided to throw on a loose cardigan with an eye-catching logo on the back for a more casual look.
April is almost here. Time to throw away your winter clothes and welcome the new season with excitement! Our Shinjuku and Nagoya stores are open for a limited time, and starting today, our Omotesando store is also open. Be sure to stop by on your way home from cherry blossom viewing.
