We're currently enjoying the Obon holiday season~♪... How are you all doing? Most of the Team BRILL members are on vacation, but I have nowhere to go, so I'm open for business as usual. So, here's my first blog post in a while~♪
Exhibition in the studio on the 16th floorA delicious yakiniku restaurant recommended by Hirakawa-san
Wow, last week was an eventful one. We had the 2025 AW Exhibition at our headquarters' photo studio, and then the AW order meeting at the Nagoya store over the weekend. After two days of the exhibition, filled with screams of "So cute!" and endless laughter, Director Izumi, Press Hirakawa, and myself headed to Nagoya over the weekend. We devoured yakiniku, drank, laughed, regained our energy, and had a great time with the wonderful people of Nagoya. Thank you so much to everyone who came to the exhibition and order meeting. We'll bring you more from the exhibition when the opportunity arises.
This time, we'll be bringing you a selection of popular pre-order items from the exhibition and pre-order event!
CRACK Mouton Vest ¥ 187,000 including taxThis flight jacket made from mouton has been cut and repurposed into a vest. The design, featuring curved pockets and small pockets, maintains a vintage feel while also being easy to wear. It's surprisingly light, and I'd recommend it to anyone who likes leather and mouton but has shied away from them due to the weight they get with age. It's an item I've been eyeing myself, and BRILL's attention to detail shines through in every detail of this piece.FUR trench coat ¥ 93,500 including taxThis trench coat, packed with the director's passion, can be worn as either a good girl or a bad girl. The relaxed silhouette, soft peach fabric, and raw-edge collar create just the right amount of casual style. The detachable fur collar lets you change up your look depending on the season or your mood, and it's a cute and playful piece that can be worn with sweatshirts.Cashmere Stole ¥ 28,600 including taxSince the store opened, the biggest winter hit has got to be the "cashmere stole." This season, it's available in two new colors. If you feel like it's lacking something, simply add this stole to freshen things up! It can be used for a long period of time, from the transitional season to the beginning of the season. It's a favorite item of Team BRILL.Cashmere Neck Point PO ¥ 35,200 including taxThis knit is crafted from high-quality cashmere blend material and features a bold, uncomplicated design. The slit on one shoulder adds a touch of healthy casualness to your winter look. The lack of seams also adds to the comfortable feel. Pair it with a cashmere stole in the same color for a sophisticated look.[raspail] BRILL special order Henley neck pullover ¥ 24,200 including taxThis custom-made Henley neck T-shirt is crafted from soft materials. It's designed to be layered with knitwear or blouses in the same color. The sleeves are intentionally made long, so you can casually peek them out from the neck or cuffs.Cashmere Half Sleeve pullover ¥ 38,500 including taxThis high-quality knit is made from 100% Mongolian cashmere. This simple half-sleeve pullover is less itchy than wool, making it perfect for unstable climates, even those with sensitive skin. While it's great on its own, layering it with a T-shirt or shirt is recommended this season.[raspail] BRILL exclusive LOGO long T-shirt ¥ 20,900 including taxThis long T-shirt is also a special order from Raspail. It has a moderate size that makes it easy to layer with a lace cami or wear under a jacket. The logo also carries the message "Self-Care = Don't be selfish! Say NO with a smile." With a Gwyneth-level sense of ease, it's sure to elevate this item to a slightly better part of life. lolBRILL special order tote bag ¥ 24,200 including taxThe long-awaited original tote bag. It's large and has a textured feel that makes it look like it's been used a lot. There's the BRILL logo on the front, a soccer ball on the back, and some meaningful words on the side of the front... It's that anime that Team BRILL was obsessed with for a while... LOL. I love how he uses these kinds of quirky touches. Just as you'd expect from our director. This tote bag can be used for everything from two-night trips to everyday use, so it's a must-see. You'll probably grow attached to it! ファーストール ¥ 25,300 including taxThese fake fur stole features a natural look with varying lengths of fur, rather than a single color. The brown one is long, while the gray one is slightly shorter. They even come with pockets, which somehow makes girls feel more secure, lol. And the affordable price is also appealing. We're seeing a surge in pre-orders, so if you're interested, be sure to get yours soon!
This season, we have a wide selection of colors and items that will captivate and allow you to have fun with color. BRILL's playful spirit and attention to detail, such as high-quality materials and designs that are easy for mature women to wear, are abundant this season. We are currently taking pre-orders online, but items will be available in stores from around September. Check out the items you're interested in and be sure to try them on in store. The hot weather is still continuing, but please look forward to the upcoming arrival of autumn. And we hope you have a wonderful Obon holiday!
