Shop Event|LUMINE 10%OFF CAMPAIGN

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9.18/2 (THU) The Lumine 10% OFF campaign starts today ♪ Our BRILL is also holding it at two stores, Shinjuku and Yokohama.

The other day, my director showed me his shopping list, saying, "Oh no! Oh no!" Are we really going to buy everything?! It was a string of huge figures lol. ...


We'd like to introduce you to some of the long-awaited items that were released today.

Cashmere Stole
¥ 28,600 including tax
Our autumn/winter staple, cashmere stoles, are now in stock! This latest shipment is already sold out online, so we are now taking pre-orders for delivery in mid-October. We expect it to be a huge hit in stores, so please come by early.
This season, it also comes in black. Even those who bought it last year are now buying another one, saying, "I really want the black one too..." Wear it like a hoodie and you'll instantly look cute and cunning, lol. It's a lifesaver for those "troubled mornings" during the transitional seasons. For example, have you ever overslept and rushed out the door, and seen your reflection in the train window and thought, "Huh? Isn't this a disaster?" At times like that, just slip this on over your shoulders! It's like turning a "transformation belt" and you'll exude a stylish aura without any sloppy effort! It's a statement-making item! Give it a try!

Cashmere Neck Point PO Knit
¥ 35,200 including tax
This is definitely a piece that will be on the director's "shopping list." BRILL is not just simple, but also features a high-quality knit with a subtle skin-revealing design. It subtly elevates your femininity even in winter, so you can instantly dress up just by putting it on.
This piece is from the same color and material as our popular cashmere stole. Its relaxed fit creates a relaxed feel. The slight peek of your collarbone adds 20% more glamour to your face! It's amazing how a woman's "glamour level" instantly increases the moment she shows off her collarbone. This is a recommended piece that overturns the notion of winter knitwear, which tends to cover the skin.

Polo Sweat Pullover
¥ 35,200 including tax
Everyone loves sweatshirt material. This season's new item is the polo sweatshirt. It's also extremely popular and has been ordered in advance! It's almost sold out online, so we're currently accepting pre-orders for some items through mid-October. It's already in stock at our Shinjuku and Yokohama stores!
It's a slightly shorter length with a non-restrictive hem. It also has voluminous sleeves and a slightly saggy feel. It's the winner of the "too relaxed" contest! But here's the strange part... Even though you're just putting it on, when you look in the mirror you'll want to say to yourself, "Wow! Isn't this amazing? I look so stylish!" And even though I look like I'm not putting any effort into it, I really am lol! We call it the "cheating" sweatshirt. And best of all, it's comfortable and looks stylish, so repeat purchases are on the rise! It's definitely a new staple for fall and winter.

Back drawstring pants
¥ 34,100 including tax
BRILL sweatpants are a masterpiece."Fleece sweatpants"However, this is a new item that has been released this season. As there are a lot of boot styles this season, the design has elastic at the cuffs! This is a stress-free pair of pants that is made to take advantage of the texture of the material.
Over the past few years, sweatpants have made their way from "loungewear" to the city. Honestly, they're so comfortable that you won't feel out of place lounging on the sofa, but pair them with boots or heels for an urban look that's ready for the city. My director and I were talking about how if I bought this, I'd also need that, and this was one of the items I was talking about lol. I wanted this too, so I bought it lol. And I'm still struggling to decide on the color... I'm going to Yokohama on Saturday, so I'll probably end up buying one of them. It's scary...

MODERN Aze V-neck cardigan
¥ 26,400 including tax
This V-neck cardigan from Aze has a lovely autumnal color. The eye-catching baby pink adds a touch of elegance to autumn and winter outfits that tend to be dark. It brightens up your face, so just wearing it will lift your spirits. We recommend pairing it with an inner layer of the same color.
It's just right for the autumn mood. You can change the look depending on what you wear underneath, so pair it with a shirt for a crisp look, a casual look with a cut-and-sew top, or a little sexier on its own. Just having one is a reliable item that will greatly expand the range of outfits you can wear. The colors available also blend naturally into your autumn/winter wardrobe, which is appealing. I originally had gray marked on my shopping list, but now I'm interested in khaki. Now I'm in trouble.

And over the weekend, these items will be arriving one after another!


Autumn starts with Lumi 10♪ The temperature is expected to drop from next week onwards, so please take advantage of this special opportunity to enjoy BRILL. Our director will also be at the Shinjuku store today. Please come and meet him. The BRILL headquarters team will also be fully mobilized this weekend, so we look forward to seeing you all in store♡. Have a wonderful autumn!