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Held on Wednesday, May 10st - Instagram Live: Introduction of items and Q&A

Hello. As alwaysChaosThank you for your patronage!
Today we will introduce the Instagram Live that was held on Wednesday, July 10th. We invited stylist Makoto Fukuda and editor Asami Tsubota as guests, and together with director Kushibe, they introduced the new August pre-order items.
Thank you to everyone who tuned in this morning.
If you missed it, be sure to check out the archives.
Here we will answer all the questions you have.
InstaLive archivesCLICK HERE.
Dot Sty's special pageCLICK HERE.
It's midsummer outside and the hot weather continues, but autumn items will start arriving in August. This Instagram Live will introduce the autumn items available for pre-order in August.ChaosThe three of them wore rare navy items, creating a fresh atmosphere.ChaosBased on the "traditional" style that was not available in the previous collection, there are many items, mainly navy blazers, that add a soft, feminine touch to a modern taste with the softness of navy. The "traditional" elements create a very fresh atmosphere.
First, let's look at the items worn by Fukuda. A traditional navy blazer is paired with casual sweatpants, and a waffle top underneath creates a relaxed look. Fukuda, who owns several navy blazers,ChaosShe really liked the silhouette, which has a modern feel that is characteristic of this navy blazer. Just throw it on over a casual style to create a sophisticated casual look, and it's a navy blazer that can be worn for 10 or even 20 years.
If you're unsure whether to choose a double-breasted or single-breasted jacket, we recommend the double-breasted jacket for a more mannish and modern look. We were also advised that the single-breasted jacket is highly versatile and recommended for those who prefer a "smarter style." The single-breasted jacket is more compact in size, so the key to styling it is to add volume to your bottoms.
Here we introduce Kushibe's handiwork. The buttons areChaosThe original 18K gold plated buttons are engraved with the year the brand was born! Everyone was amazed by these. Attention to detail has been paid to the details, and the garments have been created with the expectation that they will be worn for 10 or even 20 years.

¥ 99,000 including tax

¥ 94,600 including tax

18K gold plated buttons
Next up, we have sweatpants from ◆WHY NOT NOW◆. These sweatpants have a fresh silhouette, with a relaxed fit around the hips and a wide hem. The side seams are looped, making them comfortable against the skin and smooth to wear. The horizontal grain of the fabric is inspired by vintage sweatpants. The hem is purposefully unfinished, giving the pants a relaxed feel and a sophisticated design.
This thermal top is made from the same organic cotton as the sweatshirt. The deep V-neck and lightweight fabric create a feminine look. It doesn't have the bulky feel that waffle fabric often has, making it perfect for mature women.
Both are sweatshirt series that adults can wear and are hard to find.

¥ 23,100 including tax

¥ 16,500 including tax

Q. What kind of shoes suit Fukuda's style?
A. Heels are great for formal occasions, and thong sandals are great for a more relaxed look. Sweatshirts and loafers are also a great traditional style.
Q. Which color would you recommend for someone new to sweatshirts?
A. I recommend navy because it has a mature look and can be easily combined with your everyday clothes. But the oatmeal color with the logo is also cute!
Q. Are there different sizes for the navy blazer?
A. It is one size fits all.
Q. Will the jacket be too short for someone who is 170cm tall?
A. It's totally fine! (Please take a look at the archives to see Tsubota-san, who is 169cm tall, wearing it.)

A. I recommend a light T-shirt or tank top, or something with a relaxed feel like the waffle top I'm wearing now. If it's autumn, a sheer turtleneck would also be good.
Next up, we'll be introducing the Hopper G-jacket and denim pants from WHY NOT NOW's denim line. A new gray color has been added to the denim series that was popular in spring. The gray one-tone outfit was lovely. The pants come in two styles: baggy denim, which features a generous silhouette, and straight pants. The straight pants now come in new gray and black colors, for a total of four colors. The recommended color for the navy blazer is gray, which gives it a slightly less casual feel.
The great thing about this item is that it can be worn as a set with a denim jacket. The trick for adults to wear a denim set is to add a feminine touch to your feet. We recommend heels such as short boots. In early autumn, adding a lace item underneath will add a sweet touch and sharpen your outfit. Fukuda said that it might be nice to wear a denim jacket on its own!

¥ 39,600 including tax

¥ 36,300 including tax

¥ 47,300 including tax

Q. What are some tips for adults when wearing a denim set?
A. Add a feminine touch by wearing short boots or heels. I also recommend wearing a T-shirt, turtleneck, or lace underneath to add a touch of sweetness. You can also wear a camisole or tank top underneath and wear it as a top on its own.
Q. Is there only one type of pants that can be paired with a denim jacket?
A. It depends on the color,◆WHY NOT NOW◆Wetter Denimと◆WHY NOT NOW◆Now at Denimin XNUMX minutes by bus from Yonago Station.
Q. Are denim jackets short?
A. The length is short. Although the length is short, it is easy to wear because the width is wide.
Q. Is the denim jacket the same style as the one released in the spring?
A. They are the same type.
Next, Tsubota-san wore a styling using the Patty Turtleneck, which was very popular at the exhibition. The Patty Turtleneck, which can be used for various styling, now comes in a new navy color. The Patty Turtleneck is highly transparent and uses a refreshing yarn, so you can wear it now. It can be worn on its own or as an inner layer for various styling, so it can be worn for a long time. I can see why it is so popular when stylists lend it out! I received a stamp of approval. I will definitely be buying it in multiple colors!

We would like to introduce the vest and skirt worn by Tsubota-san. The vest is a fur vest specially ordered from GUSHLOW&COLE. The color is a black that looks like a deep navy. The curly fur is striking. A short length is the trend this year. Pair it with casual bottoms and a T-shirt for a relaxed and light look.
Tsubota's skirt is a wool-silk skirt with beautiful drapes created by cutting the fabric on the bias. It's light because it contains silk, and the silhouette is beautiful, so it sways as you walk, giving it the nickname "Beautiful Woman Afterimage" (lol). The waist is elastic, so it's comfortable and elegant.

¥ 15,400 including tax

¥ 44,000 including tax

¥ 165,000 including tax

Shell SPEC outer coat
¥ 82,500 including tax
Q. Does the inner layer of a sheer turtleneck have to be blue to go with navy?
A. I usually match the same colors, but I like to add black to navy. Alternatively, you can bring in a color that matches your style. This will create a more sophisticated look than matching your skin tone.
Q. Do you have saxophones?
A. The colors available in August are white, sax, and navy. Black will be added in September.
Q. How much does the vest cost?
A. The price is 165,000 yen including tax. It will also be available at Dot S.
Q. It looks blue, but is it gray?
A. It comes in two colors: gray and black.
Q. Are the hems raw?
A. The hem is folded in three.
Next up is the extremely popular Mora series, made from 100% silk and hand washable, which many customers already own. The beautifully lustrous Mora series now comes in fresh new colors: navy and gray.ChaosThe famous sanded silk dress is now available in a new navy color.


¥ 29,700 including tax

¥ 39,600 including tax

¥ 64,900 including tax
Q. Is the gray of the Mora series darker than Kumori?
A. The new gray color is darker than the cloudy one! It gives off a silvery impression.
Q. Can I wash it at home?
A. It can be washed by hand.
Q. When wearing the Silk series, does the seat surface ever become worn and fuzzy?
A. If you wear it continuously, it may pill. Please let it rest after wearing it for a day. Also, please be aware that friction when wet with sweat or rain will accelerate whitening.
The Rondelia series is a knitwear that complements the Mora series. It consists of a pullover and cardigan. This popular item is made from 100% cashmere and comes in a wide variety of colors. New colors include gray and egg. The material is so warm that you might not even need a coat until the middle of winter.
Tsubota also owns this cardigan and is a long-time fan who has been wearing it for many years. Despite having worn it for many years, it is still in good condition. The cardigan features buttons, and Fukuda recommended styling it with an ensemble of the same color.
Finally, we'll introduce a blouse that matches the Rondelia cardigan. It's a conch voile blouse. It has feminine details, but the sharp, crisp material gives it a sophisticated look without being too sweet, giving it a modern feel. It's made of 100% cotton and has a sheer feel, so it can be worn in the current season as well. Sheer tops are not just perfect for summer; pairing them with a knit makes them a versatile item that can be enjoyed in the fall and winter as well.
The Silk Rib series will also be available in new colors, blue and dark navy. The 2024 Fall/Winter lineup will allow you to fully enjoy navy.

¥ 33,000 including tax

¥ 33,000 including tax

What do you think? Was it helpful for your shopping?
Thank you for watching for such a long time this morning.
Some of the items we introduced were already from the previous season, and some were reserved at the pre-order event. All of our staff were delighted to read the many comments from our customers. Thank you as always.
Although summer is just around the corner, autumn items are arriving one after another, so we will continue to introduce new products.
Stay tuned for the next Instagram Live!
