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![[SIZE GUIDE] Try on new autumn denim styles by height!](https://www.elementrule.co.jp/blog/wp-content/uploads/2025/07/bl_main_250807_denim-2-1.jpg)
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[SIZE GUIDE] Try on new autumn denim styles by height!
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News
the EDIT of BABYLONE -25AW Exhibition Report-
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Five popular staff members wear classic summer dresses
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A collection of sleeved tops to suit the changing temperatures every day!
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![More high spec than it looks! 4 highly functional items [Dry Touch/Sun Protection/Water Repellent/Easy Care]](https://www.elementrule.co.jp/blog/wp-content/uploads/2025/05/bl_blog_250529.jpg)
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More high spec than it looks! 4 highly functional items [Dry Touch/Sun Protection/Water Repellent/Easy Care]
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![[20% points return campaign] Top 5 popular items selling in stores right now!](https://www.elementrule.co.jp/blog/wp-content/uploads/2025/05/0520%E3%83%96%E3%83%AD%E3%82%B0-1.jpg)
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[20% points return campaign] Top 5 popular items selling in stores right now!
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![[What to buy at the event?] A close-up video of popular staff shopping](https://www.elementrule.co.jp/blog/wp-content/uploads/2025/05/bl_blog_250516_shopping.jpg)
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[What to buy at the event?] A close-up video of popular staff shopping
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![[This is how we would wear it!] A total of 15 staff members wear "Yui Yanagibashi collaboration items"](https://www.elementrule.co.jp/blog/wp-content/uploads/2025/05/bl_x_250514_yuiyanagihashi_blog%E2%91%A2.jpg)
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[This is how we would wear it!] A total of 15 staff members wear "Yui Yanagibashi collaboration items"
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![[Famous Series] Washable Silk Series Which one do you prefer?](https://www.elementrule.co.jp/blog/wp-content/uploads/2025/05/bl_blog_250509_washable.jpg)
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[Famous Series] Washable Silk Series Which one do you prefer?
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Still in time! Top 5 recommended items for your long weekend outings