
Following on from New Man Shinjuku and Nagoya Takashimaya, BRILL will open its third store at New Man Yokohama on Thursday, September 11, 2025.
At the NEW Man Yokohama store, new autumn items will be available in store, and limited edition NEW Man Yokohama colors of the popular tote bag will be on sale. In addition, charm pouch novelties will be available to commemorate the opening.
[New Man Yokohama exclusive item]

This JJMERCER x BRILL tote bag is a large item with a soft, worn-in feel. The muted print makes it an item that blends in with a mature, casual style. To commemorate the opening of the NEWoMan Yokohama store, the navy color will be available for a limited time.
Product name: [JJMercer] BRILL special order tote bag
Price: 24,200 yen (tax included)
Size: One size fits all (height 37cm x width 48cm x depth 17cm / handle 47cm)
JJMercer is a brand started by a designer who had a 25-year career at a British casual brand. The brand expresses the inspiration gained from the travels of a fictional American named John Jack Mercer through a fashion perspective. The brand is characterized by vintage-like designs and playful graphic designs.
[Opening commemorative novelty]

Customers who purchase products worth 30,000 yen or more (tax included) at the BRILL New Man Yokohama store will receive an original brand charm pouch on a first-come, first-served basis.
*Please note that the number of gifts is limited and will end once all gifts are gone.
■ Overview of "BRILL" New Man Yokohama
Opening date and time: Thursday, September 11, 2025, 11:00
Address: 3rd floor, New Man Yokohama, 1-1-1 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa Prefecture
Business hours: Weekdays 11:00-20:00 / Saturdays, Sundays and holidays 10:00-20:00