Knitwear-focused brand "BRILL" debuts this fall
BRILL, a women's brand focusing on knitwear targeting women in their 30s to 50s, will debut. Sales are scheduled to begin this fall in 2023 on the official online store, dot st.
"Briller = Shining, shining"
I want every day that you spend casually to be a sparkling and shining time.
BRILL was born from this idea, with its origins in the French word "Briller." Whether you're working hard or relaxing, all of you are true to yourself. We will focus on knitwear that embraces all aspects and is close to the mature woman.
The soft texture will warm your heart. The softness will make you feel uplifted the moment you touch it. We believe that knitwear, which provides healing and power, is a key item necessary for women living today.
From high-quality basic pieces to playful items with added design techniques, we express the infinite possibilities of knitwear through our unconventional products and styling, paying particular attention to details such as the yarn and knitting.
An exhibition will be held in March to unveil the products. The products will be sold primarily through wholesale, and this autumn they are also scheduled to be sold at the Adastria Group's official online store, .st (dot esti), and at pop-up stores.
■Brand concept
BRILL
"Briller = Shining, shining"
Clothes touch the skin, envelop you, and give you warmth.
At times it brings calmness, excitement, and even cheers you up.
Creations that believe in that power are
People dressed in
You can think about yourself, love others, and be considerate.
The ordinary everyday life is filled with light.
■ Details
Sales start date: Fall 2023
Official Instagram: @brill_jp ( https://www.instagram.com/brill_jp/ )
■Available items and price ranges *Scheduled
Outerwear ¥70,000-¥90,000
Knitwear ¥30,000-¥40,000
Bottoms ¥20,000-¥40,000
■ Styling
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