Element Rule's first men's brand, "HUM VENT" debuts
Element Rule Co., Ltd. will debut its first men's brand, "HUM VENT," which targets adult men in their 40s and 50s.
Based on the concepts of "Classic," "Inflection," and "Function," HUM VENT offers clothing for mature men who have experienced both times of change and prosperity, who enjoy mixing brands and vintage items, who know what is good, and who are particular about their own style.
A preview event will be held over three days from April 13th to 15th. Sales will primarily be at the HUM VENT official online store, which is scheduled to open in July, with plans also for wholesale sales and pop-up shops. The full-scale launch of the 2022 Fall/Winter collection will see the release of approximately 25 styles, primarily outerwear.
Please look forward to Element Rule's new brand, HUM VENT, which is sensitive to the changing times while proposing this unchanging "value" with creativity and attention to detail.
■Brand concept
Classic
Timeless beauty. The timelessness of vintage clothing and the charm that only authentic items have.
Inflection
High quality and playfulness. Classic yet unconventional.
Function
Comfortable everyday life. Classic functional beauty born from textiles that prioritize comfort and the wisdom of our ancestors.
■ Details
Launch Preview: April 13th (Wed) - 15th (Fri), 2022
Reservation start date: Early July 2022
Distribution channel: HUM VENT official web store https://humvent.com
Official Instagram: ＠hum_vent (https://www.instagram.com/hum_vent)
■ Items and price ranges (planned)
Outerwear/Jackets 74,800 yen - 220,000 yen
Shirts from 46,200 yen
Knitwear: 44,000 yen to 132,000 yen
Bottoms 35,200 yen - 88,000 yen
Socks and knitted hats from 13,200 yen