We will work to improve profitability in order to continue to focus on true quality

"I was appointed president of Element Rule from Adastria, and in about a month I visited all 63 stores nationwide and had one-on-one meetings with key members.
Among them, I felt that our company members have a strong sense of commitment to authenticity and providing high-quality service, and each of them works with confidence.
Also, when I visited the stores, I felt that there were many wonderful stores where I could hear the life of the stores, something I had never seen anywhere else.
Regarding customer service, I saw five staff members chatting away at the counter, but it turned out that three of them were customers, and I was impressed by the high level of customer care.
I got the impression that the brand's approach has been thoroughly ingrained among the members of the headquarters.
We create products with great care based on the director's direction, and then all the members understand the products and connect them to the store. I realized that this accumulated experience is what gives products and spaces an aura.

On the other hand, since we have a diverse staff from various companies, it is also necessary to align our values.
I will take the lead and use Aeon Stores' resources to improve the team's strength.
Additionally, utilizing digital technology has become an issue, and we have immediately begun strengthening our organization.
Specifically, we have formed social media support teams for each brand within the Marketing Department, dismantled the Web Business Department and reassigned staff to each brand, strengthening our omni-channel approach to allow customers to enjoy both real-world and digital experiences, and we have also begun to further strengthen the collaboration between our staff board, which allows customers to view the styling of our shop staff, and our EC system.

Going forward, we will focus not only on short-term sales but also on generating profits.
In order to maintain the commitment that is the soul of the Element Rule, it is important to strike a balance between making money where you can, streamlining where you can, and spending money where you can.
The appeal of Element Rule is that it is still new, and there is room for growth for each brand.
I want to experience and evolve this "quality that appeals to the five senses." In today's digitally advanced society, there is potential to create a big wave in a short period of time.
The company's growth process requires the challenging spirit and energy of young people, so I hope you will create a new era brand and company based on your own image.