The driving force is the desire to make the brand known to more people.

After graduating from school, I got a job as a dress coordinator in the bridal industry, which had been my dream since I was little. It was a wonderful job that was very fulfilling, but my desire to be more fashionable grew, so I entered the apparel industry.
After working for another company, I joined Element Rule as a store staff member in 2020.BARNYARDSTORMWhen I was first assigned to this company, I was confused because the target audience was older than me, but as I came into contact with the company's products every day, I realized the appeal of the brand, such as the quality, ease of use, and the fact that the basic products can be worn freely in different ways. I wanted to spread this appeal to more people.BARNYARDSTORMI wanted people to know about this.

Taking a bold step led to my current role

First, I focused on posting outfits on social media. By posting in a way that was in line with the brand's image while also being particular about my own style, I was able to gain more followers little by little. Many of our customers are older, but many of them also have a keen eye for beauty. I felt that I was growing as a person by interacting with such discerning customers, and I was able to work in the store every day with a sense of fulfillment.

At that time, there was an internal job posting for a social media manager at the head office, and although I really enjoyed working at the store, I also had a dream of working at the head office in the future, so I hesitated but decided to apply. Unfortunately, it didn't come to fruition at the time, but I continued to work hard at customer service and social media at the store, and then, because I had previously applied, I was approached about a PR position at the headquarters. I thought it was a great opportunity, so I applied, even though I had no experience.BARNYARDSTORMThis marked the start of my career as a PR professional.
The first step was to raise my hand in response to the public call for applications, which has led me to where I am today, so it made me realize once again how important it is to have the spirit to take on challenges.

BARNYARDSTORMI would like to communicate my idea of ​​"quality" from a PR standpoint.

Currently, I am working as a PR professional, planning and implementing leasing and brand promotions, and I am studying PR work diligently with the help of my seniors and those around me.
However, I am not just busy with work every day; as stated in Element Rule's corporate philosophy, I am always thinking about how I can express "quality that appeals to the five senses" in my current role.BARNYARDSTORMWe have a wide selection of comfortable clothes and accessories that you can wear every day. From a PR standpoint, we want to make this a great proposal.BARNYARDSTORMEvery day I work, thinking about what kind of message I can send to deliver to my customers the "high quality" that I envision.

Joining Element Rule made me love fashion even more

I joined Element Rule mid-career, and had experience at other companies before joining, but the reason I have stayed at this company for so long is because it is so stimulating.BARNYARDSTORMIn addition to that, the company also operates a brand aimed at discerning adult women, and all the people working there are very stylish. Being in such an environment inspired me every day, and it made me love fashion, which I already loved, even more.
While I find it stimulating, the company also offers excellent employee benefits and other benefits, making it a very comfortable working environment.

Right now, I feel like I'm desperately trying to do the work in front of me, but in the future I'd like to become a PR person who can propose and communicate more things on my own.BARNYARDSTORMI will continue to work hard every day to make this a brand that is recognized and loved by more people, and I hope to continue growing along with the brand.
If you are considering joining Element Rule and have a love for fashion, be brave and take the first step!